a. The level of familiarity that consumers have with a particular brand
b. The amount of money spent on an advertising campaign
c. The number of sales generated by an advertising campaign
d. The geographic location where an advertising campaign is shown.
Answer: a. The level of familiarity that consumers have with a particular brand.
a. To limit the number of times a consumer sees the same ad
b. To increase the number of impressions an ad receives
c. To show ads only to people who have previously made a purchase
d. To show ads to a broad audience.
Answer: a. To limit the number of times a consumer sees the same ad.
a. A group of advertisers who work together to create a joint advertising campaign
b. A group of media outlets who work together to show ads to a broad audience
c. A group of websites that work together to show ads to a specific target audience
d. A group of consumers who are targeted by an advertising campaign.
Answer: c. A group of websites that work together to show ads to a specific target audience.
a. To provide a description of the specific people who will see the advertising message
b. To provide information about the products or services being advertised
c. To provide a list of the media channels that will be used to deliver the advertising message
d. To provide a summary of the advertising budget and spending allocation.
Answer: a. To provide a description of the specific people who will see the advertising message.
a. The page on a website where a consumer can make a purchase
b. The page on a website where the advertising message is displayed
c. The page on a website where the consumer is directed after clicking on an ad
d. The page on a website where the consumer can sign up for a newsletter.
Answer: c. The page on a website where the consumer is directed after clicking on an ad.
a. A celebrity who endorses a product or service
b. A person who is hired to promote a product or service on social media
c. A customer who is loyal to a brand and promotes it to others
d. A person who works for the company and is responsible for promoting the brand.
Answer: c. A customer who is loyal to a brand and promotes it to others.
a. To create the visual elements of the advertising message
b. To develop the advertising strategy and media plan
c. To write the text and messaging for the advertising campaign
d. To analyze the results of the advertising campaign.
Answer: c. To write the text and messaging for the advertising campaign.
a. A target audience refers to the specific people who will see the advertising message, while a target market refers to the broader group of people who are potential customers.
b. A target audience and a target market are the same thing.
c. A target audience refers to the geographic location where the advertising will be shown, while a target market refers to the specific people who are potential customers.
d. A target audience refers to the advertising budget, while a target market refers to the specific products or services being advertised.
Answer: a. A target audience refers to the specific people who will see the advertising message, while a target market refers to the broader group of people who are potential customers.
a. To provide information about the product or service being advertised
b. To grab the attention of the target audience and encourage them to read further
c. To provide a call-to-action for the consumer
d. To provide information about the advertiser.
Answer: b. To grab the attention of the target audience and encourage them to read further.
. Earned media is media coverage that is gained through publicity efforts, while paid media is advertising that is paid for.
b. Earned media is advertising that is paid for, while paid media is media coverage that is gained through publicity efforts.
c. Earned media and paid media are the same thing.
d. Earned media is advertising that is targeted towards a specific audience, while paid media is advertising that is shown to a broad audience.
Answer: a. Earned media is media coverage that is gained through publicity efforts, while paid media is advertising that is paid for.
