Advertising MCQs

What is the purpose of a call-to-action in advertising.

a. To provide information about the product or service being advertised
b. To build brand awareness
c. To elicit a specific response from the consumer, such as making a purchase or visiting a website
d. To entertain the consumer.
Answer: c. To elicit a specific response from the consumer, such as making a purchase or visiting a website.

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What is a media plan in advertising.

a. A detailed outline of the media channels that will be used to deliver the advertising message
b. A list of the target audience segments for the advertising campaign
c. A description of the creative messaging and tone for the advertising
d. A summary of the advertising budget and spending allocation.
Answer: a. A detailed outline of the media channels that will be used to deliver the advertising message.

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What is the purpose of retargeting in advertising.

a. To show ads to people who have previously shown interest in a product or service
b. To show ads to a broad audience
c. To show ads to people who are not interested in a product or service
d. To show ads only to people who have already made a purchase.
Answer: a. To show ads to people who have previously shown interest in a product or service.

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What is programmatic advertising.

a. Advertising that is only shown during specific TV programs
b. Advertising that is targeted towards specific audience segments using data and algorithms
c. Advertising that is only shown on certain social media platforms
d. Advertising that is targeted towards a specific geographic location.
Answer: b. Advertising that is targeted towards specific audience segments using data and algorithms.

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What is the difference between brand advertising and direct response advertising.

a. Brand advertising focuses on building brand awareness and loyalty, while direct response advertising aims to elicit an immediate response from the consumer.
b. Brand advertising is only done through traditional media channels, while direct response advertising can be done through both traditional and digital channels.
c. Brand advertising is more expensive than direct response advertising.
d. There is no difference between brand advertising and direct response advertising.
Answer: a. Brand advertising focuses on building brand awareness and loyalty, while direct response advertising aims to elicit an immediate response from the consumer.

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