What is the term used to describe the set of values and beliefs a consumer holds about what is important in life.
A) Personality
B) Culture
C) Attitudes
D) Motivation
Answer: C) Attitudes
A) Personality
B) Culture
C) Attitudes
D) Motivation
Answer: C) Attitudes
A) Normative influence
B) Informational influence
C) Cultural influence
D) All of the above
Answer: D) All of the above
A) Social influence
B) Cultural influence
C) Attitudinal influence
D) Reference group influence
Answer: C) Attitudinal influence
A) Personality
B) Age
C) Reference group
D) Product knowledge
Answer: B) Age
A) Need recognition
B) Information search
C) Evaluation of alternatives
D) Purchase decision
Answer: C) Evaluation of alternatives
A) Analytical problem solving
B) Impulse buying
C) Intuitive problem solving
D) Experimental problem solving
Answer: B) Impulse buying
Which of the following is NOT a type of consumer problem-solving process. Read More »
A) Anchoring bias
B) Confirmation bias
C) Halo effect
D) Framing effect
Answer: A) Anchoring bias
A) Social class
B) Culture
C) Perception
D) Reference group
Answer: C) Perception
A) Attitude
B) Perception
C) Learning
D) Evaluation
Answer: D) Evaluation
A) Perception
B) Learning
C) Culture
D) Attitude
Answer: C) Culture