a) The degree to which a brand creates emotional connections with its customers
b) The degree to which a brand is top-of-mind for customers
c) The degree to which a brand is easily recognized
d) The degree to which a brand is associated with a specific product or service
Answer: a) The degree to which a brand creates emotional connections with its customers
a) The process of creating a narrative around a brand
b) The process of launching a new product or service under a brand
c) The process of creating a new visual identity for a brand
d) The process of discontinuing a brand
Answer: a) The process of creating a narrative around a brand
a) The degree to which a brand is top-of-mind for customers
b) The degree to which a brand is easily recognized
c) The degree to which a brand has emotional connections with its customers
d) The degree to which a brand is associated with a specific product or service
Answer: a) The degree to which a brand is top-of-mind for customers
a) The way a brand is perceived in the marketplace
b) The physical appearance of a brand
c) The set of characteristics and attributes that define a brand
d) The brand’s unique selling proposition
Answer: c) The set of characteristics and attributes that define a brand
a) The process of launching a new brand
b) The process of using an existing brand to introduce a new product or service
c) The process of changing a brand’s visual identity
d) The process of discontinuing a brand
Answer: b) The process of using an existing brand to introduce a new product or service
a) The visual identity of a brand
b) The overall structure and organization of a brand’s products and sub-brands
c) The marketing plan for a brand
d) The pricing strategy of a brand
Answer: b) The overall structure and organization of a brand’s products and sub-brands
a) The process of maintaining and enhancing a brand’s value
b) The process of reducing a brand’s value
c) The process of creating a new brand
d) The process of discontinuing a brand
Answer: a) The process of maintaining and enhancing a brand’s value
a) The degree to which customers are willing to switch to another brand
b) The degree to which customers are willing to pay more for a brand
c) The degree to which customers are emotionally attached to a brand
d) The degree to which customers are aware of a brand
Answer: c) The degree to which customers are emotionally attached to a brand
a) The ability of a customer to recall a brand
b) The ability of a customer to associate a brand with a specific product or service
c) The ability of a brand to generate revenue
d) The ability of a brand to create emotional connections with its customers
Answer: b) The ability of a customer to associate a brand with a specific product or service
a) A statement of a brand’s future goals and aspirations
b) A statement of a brand’s mission
c) A statement of a brand’s values
d) A statement of a brand’s unique selling proposition
Answer: a) A statement of a brand’s future goals and aspirations
