A. The overall plan for setting prices for a product or service.
B. The overall plan for moving a product or service from the manufacturer to the end user.
C. The overall plan for promoting a product or service.
D. The overall plan for developing new products or services.
Answer: A
A. The stages a product goes through from introduction to decline.
B. The process of developing new products.
C. The process of setting prices for products.
D. The process of promoting products to customers.
Answer: A
A. A name, term, design, symbol, or other feature that identifies a seller’s product as distinct from those of other sellers.
B. A set of manufacturing processes that a firm uses to produce its products.
C. A set of financial statements that a firm produces to report its financial performance.
D. A set of human resource policies that a firm uses to manage its employees.
Answer: A
A. The process of creating an image or identity for a product or brand in the minds of customers in relation to its competitors.
B. The process of developing new products.
C. The process of setting prices for products.
D. The process of promoting products to customers.
Answer: A
A. A business philosophy that focuses on identifying and meeting the needs and wants of customers.
B. A business philosophy that focuses on maximizing profits by any means necessary.
C. A business philosophy that focuses on developing new products as quickly as possible.
D. A business philosophy that focuses on maximizing market share.
Answer: A
A. The set of benefits or values that a company promises to deliver to customers in order to satisfy their needs and wants.
B. The set of manufacturing processes that a firm uses to produce its products.
C. The set of financial statements that a firm produces to report its financial performance.
D. The set of human resource policies that a firm uses to manage its employees.
Answer: A
A. The various methods used to communicate with customers and prospects, including advertising, sales promotion, personal selling, public relations, and direct marketing.
B. The process of developing new products.
C. The process of setting prices for products.
D. The process of managing customer relationships.
Answer: A
A. The overall plan for moving a product or service from the manufacturer to the end user.
B. The overall plan for setting prices for a product or service.
C. The overall plan for promoting a product or service.
D. The overall plan for developing new products or services.
Answer: A
A. A set of interdependent organizations that help make a product or service available for use or consumption by the consumer or business user.
B. A set of manufacturing processes that a firm uses to produce its products.
C. A set of financial statements that a firm produces to report its financial performance.
D. A set of human resource policies that a firm uses to manage its employees.
Answer: A
A. A company’s ability to perform better than its competitors in areas such as product quality, customer service, or cost.
B. A company’s ability to manufacture products more quickly than its competitors.
C. A company’s ability to set prices lower than its competitors.
D. A company’s ability to sell products in more markets than its competitors.
Answer: A
