a. Brand advertising focuses on building brand awareness and loyalty, while direct response advertising aims to elicit an immediate response from the consumer.
b. Brand advertising is only done through traditional media channels, while direct response advertising can be done through both traditional and digital channels.
c. Brand advertising is more expensive than direct response advertising.
d. There is no difference between brand advertising and direct response advertising.
Answer: a. Brand advertising focuses on building brand awareness and loyalty, while direct response advertising aims to elicit an immediate response from the consumer.