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General Knowledge MCQs
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- Pakistan Current Affairs MCQs
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What is the term used to describe the process by which a consumer selects specific criteria to use in evaluating alternatives for a purchase.

What is the term used to describe the process by which a consumer selects specific criteria to use in evaluating alternatives for a purchase.

/ Business and Management MCQs, Consumer Behaviour MCQs / By The Professor

A) Need recognition
B) Information search
C) Evaluation of alternatives
D) Purchase decision
Answer: C) Evaluation of alternatives

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