What is the term used to describe the way a consumer’s behavior is influenced by the presence or actions of others.
A) Social class
B) Culture
C) Reference group
D) Social influence
Answer: D) Social influence
A) Social class
B) Culture
C) Reference group
D) Social influence
Answer: D) Social influence
A) The consumer’s personality
B) Time pressure
C) The consumer’s physical surroundings
D) The reason for the purchase
Answer: A) The consumer’s personality
A) Attitude
B) Perception
C) Learning
D) Motivation
Answer: A) Attitude
What is the term used to describe the way a consumer feels about a product or service. Read More »
A) Situational factors
B) Psychological factors
C) Social factors
D) All of the above
Answer: D) All of the above
A) Attitude
B) Perception
C) Learning
D) Motivation
Answer: C) Learning
A) The consumer’s personality
B) The product’s price
C) The product’s design
D) The product’s manufacturer
Answer: D) The product’s manufacturer
A) Social class
B) Culture
C) Reference group
D) Subculture
Answer: C) Reference group
A) Attitude
B) Perception
C) Learning
D) Motivation
Answer: B) Perception
A) Brand loyalty
B) Inertia
C) Perception
D) Motivation
Answer: B) Inertia
A) Extensive decision making
B) Limited decision making
C) Habitual decision making
D) All of the above are types of decision making
Answer: D) All of the above are types of decision making
Which of the following is NOT a type of decision-making process. Read More »